#Book Review: The Art of the Start 2.0

The Art of the Start 2.0 is a great read for any entrepreneur starting a new business. It is a how to manual for anyone looking to get their entrepreneurial feet wet. I think one should learn from their mistakes but it is even better to learning from the success and mistakes of others. The books is a revision of Guy Kawasaki’s business classic. He is a successful entrepreneur, startup investor, former chief evangelist of Apple. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He is currently marketing specialist, author, and Silicon Valley venture capitalist. In the book, he does what he refers to as a “core dump” based on all his experiences. He shares battle-tested knowledge he has accumulated in order to prepare entrepreneurs for their startup journey.

  • He covers all the steps to a successful startup:
  • How to come up with good ideas and get feedback on them
  • How to lead a team to a common vision
  • How to grow through evangelizing, socializing, and partnering.

The book offers some great advise that can be summarized to the following points:are a lot of gems in the book, and Guy tells them without any sugar-coating. Below are four that stood out:

  • Scale is overrated
  • Meaning stories inspire faith
  • Hire unproven people
  • Keep it simple

It proved to be a great read behind The Power of Broke and the Lean Startup. Happy Reading.

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